After the non-stop release of data of TNS Ratings for National Television ratings for ABS-CBN and GMA, it's clear that the margin lead of ABS-CBN versus GMA 7 drops. The thing here is, GMA's television ratings for National TV increases rapidly. And that is according to AGB Nielsen and TNS Media Research.
GMA's lead in Mega Manila is vital, that's according to most research analyst because it holds the capital city of the country which is the most influential. In researches globally, most especially to third world country which includes the Philippines, the nation capital can influence the overall country perspective by 10% annually.
We can now say that this research is accurate because according to the latest media research for TV Ratings conducted by the two largest media research company in the Philippines. GMA 7 holds a large margin against ABS-CBN, here are the data:
Household Audience Share (Mega Manila 4th Quarter 2008)
GMA's lead in Mega Manila is vital, that's according to most research analyst because it holds the capital city of the country which is the most influential. In researches globally, most especially to third world country which includes the Philippines, the nation capital can influence the overall country perspective by 10% annually.
We can now say that this research is accurate because according to the latest media research for TV Ratings conducted by the two largest media research company in the Philippines. GMA 7 holds a large margin against ABS-CBN, here are the data:
Household Audience Share (Mega Manila 4th Quarter 2008)
- GMA 7 (43%) VS ABS-CBN (31%) - AGB Nielsen
- GMA 7 (45%) VS ABS-CBN (34%) - TNS Media
Household Audience Share (Mega Manila February 1-11, 2009)
- GMA 7 (40%) VS ABS-CBN (31%) - AGB Nielsen
- GMA 7 (43%) VS ABS-CBN (34%) - TNS Media