Article by: Rumer Certeza
The Material Girl and daughter Lourdes, are set to launch, of course, 'Material Girl', which is a new clothing line that pays tribute to the 1980's leather-and-lace days.
The 51-year-old pop queen and 13-year-old daughter will be introducing their concept at Macy's which will include, a black dress priced at $24, a floral skirt for $22, and $58 for a studded vest.
The line will be making its debut with clothing, shoes, jewelry and handbags, yet Macy also plans to venture into other categories such as fragrance, come next year. The target market for these items would be teens who are a bit tight on the pockets, something less than an average of $40.
Executives at Macy's were asked on how relevant Madge was with today's young generation. Jeff Gennete, chief merchandising officer for Macy's, has this to say, "She has a fashion credibility that is incredibly apparent to anybody."
Retail analysts were a bit skeptical. Kelly Tackett, senior analyst for apparel at the consulting firm Kantar Retail, explains that making a long term investment in a celebrity brand can be a bit risky and its brand equity could just drop, unexpectedly.
The queen of pop's clothing line is actually an attempt to compete with fast fashion stores such as Forever 21 and H&M, which are known for getting trends into stores, and converting these sketches into clothes in just a matter of weeks.
Madonna's timing could not have been perfect, in which her line would be injecting items that are a reflection of 80's flashbacks, and stuff you've actually seen the 51-year-old musician wear.
Yup, the 80's was definitely the era to be in. More power, Madge!
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